DALLAS – The LOOMIS Agency delivered big for client Texas Oncology, taking home 12 awards at the 38th Annual Healthcare Advertising Awards show, including the Gold Award for “Total Advertising Campaign.”
The agency won five Gold, one Silver, four Bronze and two Merit awards for its “Right Here” campaign.
“We are so pleased with the recognition,” Steven Paulson, M.D, president and chairman of Texas Oncology. “The ‘Right Here’ campaign has been very well received by all of our stakeholders because it does a wonderful job communicating our important difference as a provider of oncology treatment and care.”
Texas Oncology’s 500+ physicians deliver leading-edge cancer care at its 210 locations in communities across the state, so patients don’t have to travel far from home to receive the expert treatment they need.
“That’s a big difference for Texas Oncology patients and it’s the basis of our campaign,” said LOOMIS account director Christina McKinney. “With Texas Oncology, patients don’t have to disrupt their lives to get the care they need,” McKinney said. “They can stay at home surrounded by the love and support of family and friends.”
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The campaign launched January 1, 2021 and is running statewide across all major media channels, including television, digital display and video, print, outdoor, search and social.
There were more than 4,400 entries for this year’s Annual Healthcare Ad Awards, making it the largest healthcare advertising awards competition and placing it among the top 10 advertising awards shows in the country.
| Award |
Category |
| Gold |
Total Advertising Campaign |
| Gold |
Online Display Ad |
| Gold |
Newspaper Advertising Series |
| Gold |
Magazine Advertising Series |
| Gold |
Television Advertising Single |
| Silver |
Newspaper Advertising Single |
| Bronze |
Outdoor |
| Bronze |
Digital Video Ad-Less Than 2 Minutes |
| Bronze |
Television Advertising-Single |
| Bronze |
Television Advertising-Series |
| Merit |
Magazine Advertising-Single |
| Merit |
Integrated Marketing Campaign |
About LOOMIS
LOOMIS is a full-service advertising agency in Dallas specializing in defining and leveraging strategic advantages for national and regional challenger brands. The agency was founded in 1984 by Paul Loomis, a composer and musician who earned a national reputation for brand-image music development. The agency was expanded in 1998 to meet growing client demand. Today, LOOMIS offers clients a unique blend of advertising and music production. Learn more at theloomisagency.com.